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Slaves to Cultic Behaviour

Cults cannot flourish without the presence of a charismatic leader and a sense of camaraderie among their followers. People are perpetually in search of a secure sense of belonging. In its extreme forms, this sense of belonging is found not only in traditional cults, where the leader is revered as a prophet and can control the collective mindset, but also in other facets of society—a cult of personality. Political parties and their supporters exhibit a sense of cult behaviour that is strikingly similar. A political leader who vociferously promises change and professes false love for their people, coupled with a charismatic image, can be seen as akin to the development of a cult. They mislead, misinform, and manipulate to form a mass movement. Although not entirely identical, characteristics of cultism are indeed synonymous with populism.

Such cultic behaviour tends to manifest itself in the world of celebrities. We have all witnessed young women swooning over popular singers as they take the stage. Many such celebrity cults even have names for their fanbase. Remember the Beliebers? And when actors or actresses are spotted in public by fans, they are left starstruck, gobsmacked, with their faces so red they resemble tomatoes. Many reading this may think I am exaggerating by labelling this as cultic behaviour. Yet, there is little difference in how this level of celebrity adoration develops and how political or religious cults evolve. What you may perceive as a cute, innocent feeling of being starstruck by a celebrity figure can morph into a cult if said figure capitalises on the crowd. As I pen this statement, I am reminded of the storming of the Capitol building by the undeniably cultic supporters of Donald Trump.

Having outlined this, it becomes quite clear to me, and hopefully to the reader, that cultism is an inherent part of human nature. Humanity is always, albeit unconsciously, in search of their beloved idol; a dear leader to worship. Without their leaders, they feel a sense of existential nihilism. But is that really so bad? Isn’t it more appealing to lead your own life, guided by your own interests and desires? To approach society, culture, and cognition with a critical, sceptical, and nuanced perspective?

*This essay is featured in the book, Denial.